Search
Molecular Ideas
- Apr 6
- 8 min
A Pawsitively Innovative Approach to Cancer with Kubanda Cryotherapy
We discuss the intricacies of animal health and an innovative application of cryotherapy with the CEO and CTO of Kubanda Cryotherapy!
Molecular Ideas
- Feb 2
- 9 min
Our Favorite Pharmaceutical Brands of 2021
We examine some of the most compelling names for pharmaceutical and biotechnology products from 2021.
Molecular Ideas
- Jan 12
- 15 min
Whitepaper: Five Steps to Avoid Startup Fraud
We discuss how innovative life science startups can avoid fraud, following the conviction of Theranos founder & CEO, Elizabeth Holmes.
Molecular Ideas
- Oct 20, 2021
- 2 min
Pop Quiz - Pharmaceutical Brand or Pokémon Name?
What's the difference between a pharmaceutical brand and a Pokémon name? Today, we have an informative quiz to find out!
Molecular Ideas
- May 5, 2021
- 4 min
Reading Recs: Building Biotech
We explore reading recommendations for those interested in learning more about the history of biotechnology.
Molecular Ideas
- Apr 7, 2021
- 7 min
Our Favorite Pharmaceutical Brand Names (Part 1)
We examine some of my favorite names for pharmaceutical and biotechnology products - as well as their importance in keeping patients safe.
Molecular Ideas
- Feb 24, 2021
- 4 min
Pfizer: Erecting a New Brand Identity
We examine the aftermath and cost of Pfizer's major rebranding effort - and discuss where the pharmaceutical giant intends to go from here.
Molecular Ideas
- Feb 3, 2021
- 6 min
You’re a Pre-Commercial Biotech – Why Focus on Marketing?
Let's explore the five key marketing elements fundamental to forming your life science startup and ensuring your success.