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Molecular Ideas
- Feb 24, 2021
- 4 min
Pfizer: Erecting a New Brand Identity
We examine the aftermath and cost of Pfizer's major rebranding effort - and discuss where the pharmaceutical giant intends to go from here.
Molecular Ideas
- Feb 17, 2021
- 6 min
Tailoring Antibodies to Suit Emerging Diseases with Ichor Biologics
We explore how Ichor Biologics is leveraging its next-generation platform to harness and improve on antibody-based therapeutics.
Molecular Ideas
- Feb 3, 2021
- 6 min
You’re a Pre-Commercial Biotech – Why Focus on Marketing?
Let's explore the five key marketing elements fundamental to forming your life science startup and ensuring your success.
Molecular Ideas
- Jan 27, 2021
- 4 min
Perfecting PCR with Rover Diagnostics
We explore how Rover Diagnostics is arming patients, practitioners, and public health officials with critical information by innovating PCR!
Molecular Ideas
- Jan 6, 2021
- 5 min
COVID-19 Vaccines – The Race Has Just Begun
Hope is on the horizon - with two COVID-19 vaccines approved, we discuss how we can expect the market to evolve in a post-pandemic world!